A Flash Back to 1938

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1938 advertising postcard with no copyright symbol

Date harvest is underway in the Coachella Valley, which brings back memories of the date shops that once lined the main roads for tourists to buy dates, citrus, figs, etc.

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Published by History Trover

I grew up in the Coachella Valley; my parents were "heavy earthwork" contractors, mostly building government projects, so I spent a lot of time on the back roads of the West. I'm a graduate of Vassar College (history major) and the Marshall-Wythe School of Law at the College of William & Mary. Retired from the Law, I now grow dates, sweet limes & figs on the family ranch, and am the State Senate appointee to the Coachella Valley Mountains Conservancy.

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